HEISE

Heise is a concept based on the uniformity of dressing. There are essentials to everyones wardrobe, not only in color but in silhouette. After sketch reducing, there are approximately a dozen coats that all jackets are based off of. This simplification led me to create Heise. I had just returned from a trip to Sweden and was greatly influenced by Scandinavian design and a clear obsession for the colour black.

From previously spending time in Asia, I knew that Hei-Se was the Mandarin word for black. The name and concept came naturally and fit the parameters of what I wanted to create. All black coats, timeless in design- classic in appeal.