Comune was formed from the idea that there will always be people out there who not only embrace the rawness and imperfections of everyday life but use it to creatively push the boundaries of what’s possible.
Starting in 2008, I was one of a few people who helped form Comune. My role was Head of Design, consisting of all categories of cut and sew. It was a tight crew of friends, that was well funded and we took on the challenge of creating a design movement. 2008 was a pivotal time, and as big brands were reacting to the apparel climate change, we were able to carve out a position of newness at an affordable price. Our motto “Something Better Change” was the quintessential statement that led to such a positive shift in the fashion eco system.